Alok is a media industry veteran with almost three decades of experience in newspaper and electronic media. He worked with some of the leading media houses like Amrita Bazar Patrika, The Times of India, Eenadu group, Lokmat Times and Businessworld or almost 15 years before he pioneered into the electronic media. He began his television news career with India’s first broadcast station Zee Network as the Editor for Zee News, the first news bulletin in the private broadcasting domain. Under his Editorship, Zee News became the first 24 hour news channel in the year 1999. Alok played a key role in Star TV’s New Media, Convergence & Internet strategy as Editor, News & Current Affairs and successfully planned 14 news and current channels on the IPTV platform. As an Executive Producer of the TV Today Network he handled News Operations and also helped launched English news channel The Headlines Today. As an Executive Producer Special Projects he launched Speed news channel ‘Tez’ and metro news channel ‘Delhi Aaj Tak’. He also conceptualized and launched TV Today Media Institute successfully. Alok has successfully steered Triveni Group’s entry into broadcast media domain.